Alloys Rebrand
Led the Alloys rebrand project to identify new value propositions and design a new brand identity. I was responsible for:
• Creating and conducting qualitative and quantitative research on customers, suppliers, staff and market
• Analysis of research and drawing insights
• Identifying Alloys new value proposition and positioning statement
• Logo refresh and brand identity design, in line with new value proposition
New Alloys value proposition and
tag line.
Value proposition:
Win together - Side by side with our partners, we create leads and share the know-how for success
Make it easy - We bring tools that simplify business so our customers can focus on what they do best
Be a mate - Relationships matter; we've got your back
New tag line:
Distribution made for you
Old logo vs new logo
The existing logo Alloys logo had been around for 10 years and I didn't want to change it too much and lose the equity and recognition that it had.
The logo was simplified to give strength to the Alloys name. The shape is around the logo is a speech bubble which represents one of Alloys unique strengths – relationships.
The colour orange was chosen as it is fun, energetic, happy and represents the Alloys culture.
Alloys colour palette with orange as the primary colour
Mock up of posters, screen graphics and business card
Mock up of Alloys corporate documents, ID tag and website