Engineers Australia x Formula 1 partnership
Delivered end-to-end design across a national F1 partnership activation, navigating complex stakeholder environments, late-stage constraints, and brand tension to produce a cohesive, high-traffic public experience.
Involvement:
Led design across activation and campaign touchpoints under tight timelines
Translated campaign narrative into physical and digital outputs
Shaped the Innovation Hub experience (spatial graphics, messaging, interaction cues)
Managed concurrent workstreams (activation, comms, stakeholder requests)
Bridged internal teams, stakeholders and external agency outputs
Maintained brand governance across competing visual systems (F1, International Women’s Day, Engineers Australia)
10m x 10m marquee wall design
Translated a rough brief into a resolved spatial design, developing the artwork as a system-led visual. Centred on the line “Engineering. Making motorsport happen”, the design frames the car as the focal point and maps the interconnected engineering disciplines that enable performance.
Left side of wall
Middle wall
Right side of wall
Rewrote and structured the postcard copy to improve clarity, flow, and audience comprehension, translating a fragmented brief into a concise, engaging take-home piece for students and parents.
Marketing campaign
Developed campaign assets promoting member-exclusive F1 grandstand ticket access across email, social and web. Navigated strict F1 brand constraints, including limited image usage rights and restricted logo application. Managed multiple approval layers and long turnaround times within an urgent delivery window, requiring adaptable, compliant design solutions.