World Engineers Symposium (WES)

A 3 day virtual event that was created as a follow up to the successful World Engineers Convention that took place in the previous year.

I was responsible for:

• Conceptualisation, development and execution of the WES brand identity

• Applying the brand across print ads and all digital banners for social media and Google Ads

Internal stakeholders wanted the logo of WES to strongly connect to the World Engineers Convention, but without it looking too similar.